Man Who Created The Doritos Tortilla Chip Name Has Died @ Age 97

im gone go up to 7/11 later on and chow down on a bag in his memory never knew that the idea of Doritos originated in Dallas wow thats some DFW Food History for ya. GYLO gone be real sad about this one that dude is a major advocate for the rights of Doritos

DALLAS (AP) — Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.
A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."
West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

Doritos Commercial By WhAckPiKtures




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